Xxvidoe 2023 Logo Design __top__
xxvidoe 2023 Logo Design — Publication
- Sketch phase: 60+ quick concepts exploring chevron, triangular, and negative-space treatments.
- Vector phase: Tightened three sub-variants — open chevron, filled rounded chevron, and split-chevron (negative center).
- Legibility testing: Evaluated at sizes 512px → 16px; adjusted counter widths and stroke contrast for clarity at 16–24px.
- Motion tests: Developed 3-second animated stings—morphing chevron, slide-in wordmark, and converging strokes ending in a pulse.
Define the Tone
: Decide if the brand is playful, serious, or futuristic.
- Yoga and Pranayama: The ancient practice of breathing and stretching is not just fitness; it is spiritual hygiene.
- The "Chai" Break: No day starts without the sweet, spicy, milky tea called chai. The sound of a kettle whistling and the clinking of small glass cups is the nation’s alarm clock.