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For lists, use bullets:
- The Super-Bundle: Verizon bundles Netflix and Max. Comcast bundles Netflix, Apple TV+, and Peacock. The exclusives are being re-bundled, recreating the cable package we abandoned a decade ago.
- Ad-Tier Explosion: To reduce subscription costs, viewers accept ads. This reintroduces the "linear" interruption that streaming killed.
- The Return of Live: The only true exclusive left is live sports and events. Netflix paid $5 billion for WWE Raw. Amazon owns Thursday Night Football. Apple owns MLS. Live content cannot be pirated effectively; it cannot be delayed. It forces synchronous viewing, the last bastion of shared lifestyle.
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