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Beyond the Hashtag: Decoding the Big Social Media Content and Career of TheRealEmmaCruz

2. Literature Review

Her professional journey reflects the modern evolution of "influencer" into "business owner":

Early Beginnings

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Initially, Cruz relied on CPG (Consumer Packaged Goods) sponsorships. However, the turning point in her career was saying "no" to 70% of incoming offers to say "yes" to equity deals. Beyond the Hashtag: Decoding the Big Social Media