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Freyja Swann: Social Media Content and Career Freyja Swann
- Title: Lead UGC Strategist at a boutique agency (Day job) + Creator (Nights & Weekends)
- Pivot: Swann realized she was making more money teaching brands how to make TikToks than making her own. This led to a unique hybrid career where she used her personal page as a resume for corporate consulting.
- Notable Achievement: A viral thread on LinkedIn (yes, LinkedIn) about "The Death of the Organic Reach" gained 2M impressions, leading to her first $10k consulting gig.
- Social Media (The Billboard): Free, high-concept content that drives traffic.
- Substack (The Salon): $8/month for deep dives.
- Consulting (The Engine): She charges $500/hour to help tech creatives find their "digital voice," leveraging her 500k following as proof of concept.
- Physical Products (The Relic): Limited-run "Mood Toolkits" (a physical box with a zine, a mirage USB stick, and a pressed flower). They sell out in 14 minutes.
Title Freyja Swann: Deconstructing the Social Media Content Strategy and Career Trajectory of a Digital Creator
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