Victoria Matosa

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

Victoria Matosa

User Research • Prototyping • UI Design • UI Development

Victoria Matosa

Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
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We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.

Victoria Matosa

With the this project, we wanted to accomplish following goals:
Victoria Matosa

Redesign with consistent UI

Better content organization

Provide easier way to access translated contents

Improve navigation experience

Victoria Matosa

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.

Searchers know what they are looking for, use the search bar to look for the contents.

Navigators know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers are not comfortable using the system for its confusing UI. They want contents to be delivered directly to them.

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

Victoria Matosa

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.

Victoria Matosa <PREMIUM>

Victoria Matosa is a prominent Brazilian fashion and fitness model influencer

Theories and Speculations

Conceal information: Matosa might be deliberately hiding her true intentions or affiliations behind a veil of ambiguity.
Provoke engagement: Her cryptic statements could be designed to stimulate discussion, encourage interpretation, or even provoke reactions.

Cosplay Interest:

In 2021, she notably expanded her reach by performing as a Spider-Man character, which helped her tap into the gaming and nerd culture communities.

Victoria Matosa

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.