The portrayal of mature women in cinema and entertainment is undergoing a significant transformation. Once sidelined into archetypes of "passive victimhood" or "senile dependence," women over 50 are increasingly being depicted as complicated, ambitious, and sexually autonomous leads. The Shifting Narrative
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The entertainment landscape is undergoing a "demographic revolution" [16], with an increasing number of features and series centering on mature women—characters who are often portrayed as bold, sexy, and complex rather than being relegated to "grandma" tropes [10, 36]. From high-profile streaming series to recent cinema releases, stories are finally reflecting the reality of women over 50 as active and influential leaders in their own narratives [19, 34]. The portrayal of mature women in cinema and