Embracing Self-Care: The Importance of Relaxation and Leisure in Modern Lifestyle
| Theme | Core Contributions | Relevance to Remas Susu | |-------|-------------------|------------------------| | | Shifman (2014); Milner (2016) – memes as “cultural units” that circulate affective meaning. | Positions Remas Susu as a meme‑ritual that encodes collective sentiment. | | Affective Labor in Social Media | Raley (2020); Duffy (2022) – performers sell emotional labor for visibility. | Highlights how the sigh (“mendesah”) functions as a performative affect. | | Youth Consumer Identity | Kozinets (2015); Lee & Lee (2021) – brand‑community bonding via participatory consumption. | Explains the status‑signaling role of dairy‑brand affiliation. | | Micro‑Influencer Marketing | De Veirman et al. (2022); Godey et al. (2023) – authenticity vs. commercial pressure. | Provides framework for analyzing creator‑brand collaborations in the trend. | | Indonesian Pop‑Culture & “Cute” Aesthetics | Hidayat (2020); Kurniawan (2024) – “kawaii” adaptation in local contexts. | Connects the visual pastel aesthetic to broader “cute” (cute51) sensibility. | Title: Embracing Self-Care: The Importance of Relaxation and