Developing a feature about sexual violence or rape for a platform requires a focus on actionable safety survivor support systemic awareness
TIME’s Person of the Year (2017) The Strategy: Instead of featuring one famous face, TIME aggregated the voices of dozens of women from different industries—from farm laborers to Hollywood actresses. The campaign used a fractured silence graphic, visualizing how survivor stories chip away at monolithic walls of oppression. Result: The #MeToo hashtag was used 19 million times on Twitter in one year. The viral nature of shared survivor stories created a "collective efficacy" that made reporting feel safer. rape dasiwap.in
When asked what she hopes the legacy of her story will be, she doesn’t talk about awards or follower counts. She points to the picture on her desk again—the hands. Developing a feature about sexual violence or rape