’s entertainment landscape is currently defined by a massive shift toward digital-first content, where local traditions frequently become global viral sensations. As of 2025, Indonesia has one of the world's largest TikTok user bases at over 157 million, driving trends that blend traditional culture with modern social media humor.
This paper examines the transformation of Indonesian entertainment through the lens of popular videos. From the dominance of sinetron (soap operas) and blockbuster films to the current hegemony of TikTok, YouTube, and Instagram Reels, Indonesia has developed a unique digital ecosystem. This paper analyzes three key areas: the rise of digital creators (YouTubers/TikTokers), the phenomenon of POV (Point of View) skits, and the impact of regional cultures (Javanese, Betawi, Minang) on viral content. It argues that popular videos in Indonesia are not merely Western imports but a hybrid space for social commentary, language play, and grassroots entrepreneurship.
Indonesian music, also known as Indonesian pop or "indopop," has become increasingly popular worldwide. Some notable Indonesian music genres include:
: Local films captured a staggering 65% of the total box office revenue in 2024.
Fast forward to 2024-2025, the television has been replaced by the vertical scroll. The "prime time" slot no longer exists because the audience is always on. The shift from passive watching to active engagement has redefined . The same narrative hooks—tragic romance, family betrayal, mystical creatures ( genderuwo or nini peh ), and slapstick comedy—have migrated to short-form video platforms.
Some potential popular videos and trends to analyze could include:
: Continues to lead as the most subscribed channel (~54M), focusing on high-stakes gaming (Mobile Legends) and lifestyle collaborations. Ricis Official