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The Invisible Horse: How "Gangnam Style" Redefined Global Culture

The song and the artist

Gangnam Style (강남스타일) - song and lyrics by PSY - Spotify

The "Horse Riding" Dance

The track parodies the ostentatious wealth and narcissism prevalent in the Gangnam District, often referred to as the "Beverly Hills of Seoul". "Gangnam Style" is a slang term for the luxurious lifestyle of the area's residents; however, the song mocks "posers" and "wannabes" who try to pretend they live that lifestyle.

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The Invisible Horse: How "Gangnam Style" Redefined Global Culture

The song and the artist

Gangnam Style (강남스타일) - song and lyrics by PSY - Spotify

The "Horse Riding" Dance

The track parodies the ostentatious wealth and narcissism prevalent in the Gangnam District, often referred to as the "Beverly Hills of Seoul". "Gangnam Style" is a slang term for the luxurious lifestyle of the area's residents; however, the song mocks "posers" and "wannabes" who try to pretend they live that lifestyle.