Understanding Marketing: A Summary of Kotler’s Chapter 1 Marketing is more than just "selling" or "advertising." According to Philip Kotler, the "Father of Modern Marketing," it is the process of creating value for customers to capture value from them in return. 🔹 Core Concepts of Marketing
Armed with this information, Ahmed developed a marketing strategy that focused on promoting his shop as a one-stop destination for all bicycle needs. He created a website and social media accounts to showcase his products and services, and he offered free repairs and maintenance checks to customers who purchased bikes from his shop. principles of marketing by philip kotler ppt chapter 1
According to Kotler, marketing is a social process that involves the satisfaction of wants and needs through the exchange of products and services. It is a management philosophy that focuses on customer needs and wants, and seeks to provide value to customers through the creation, communication, and delivery of products and services. Understanding Marketing: A Summary of Kotler’s Chapter 1
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