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Modernism in design emerged as a response to the ornate and decorative styles of the past. Modernist designers sought to create clean, simple, and functional designs that communicated a message clearly and efficiently. In logo design, modernism led to the development of a number of key principles, including: logo modernism jens muller pdf download top
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If you are looking at this book for inspiration, don’t just copy the shapes. Look at the . The genius of Modernism was the ability to take a complex corporate entity and boil it down to two circles and a line.
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