As brands realized "body positivity" sells, the term was co-opted. Critics argue that the movement has been commodified—using plus-size models in marketing without actually changing exclusionary business practices (e.g., limited size runs in stores, lack of plus-size mannequins).
: Body positivity acts as a counterbalance to weight stigma, which is a major driver of health inequality and poor mental health. Holistic Health Little Puck - My Mom-s A Nudist