It sounds like you're referring to by Philip Kotler (along with Hermawan Kartajaya and Iwan Setiawan). As of my latest knowledge, the official series runs from Marketing 3.0 (Human-Centric) to Marketing 5.0 (Technology for Humanity). Marketing 6.0 has not yet been formally published.
Utilizing AR/VR to engage consumers in 3D environments. kotler marketing 6.0
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