Ice Pie Models May 2026

prioritization framework

"Ice Pie models" refers to two entirely different contexts: a (ICE) used in business/marketing, and visual stock photography (ice cream/pies) featuring models. Here is the proper content for both: 1. ICE Prioritization Model (Business & Marketing)

Limitations (Where the Pie Crumples)

Potential:

How much improvement can be made on this specific page or feature? ice pie models

Developed by Chris Goward at WiderFunnel, this model is specifically tailored for website optimization and A/B testing. ICE vs PIE vs PXL: Complete CRO Prioritization Guide prioritization framework "Ice Pie models" refers to two

What Exactly is an Ice Pie Model?

, where they help marketers move from gut feeling to data-driven decision-making. Developed by Chris Goward at WiderFunnel, this model

It is also important to avoid the "Low-Hanging Fruit Trap." A project might score highly because it is very Easy (a 10) and the team is Confident (a 10), but if the Impact is a 1, the average score is a 7. This looks attractive, but in reality, the team has just efficiently wasted their time on something that doesn't matter. The model works best when used to identify the "sweet spot"—initiatives that score reasonably well in all three categories, rather than wildly lopsided ones.

[ h(r) = H_0 \left(1 - \fracrR\right)^1/2 ]

Calculation:

Each factor is scored from 1–10. The ICE Score is the average of these three numbers (or sometimes the product: 2. The PIE Framework (Potential, Importance, Ease)