How Brands Grow Part 2 Epub — _best_

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Mental and Physical Availability

: Growth depends on making a brand easy to find (physical) and easy to remember in buying situations (mental). how brands grow part 2 epub

Key Takeaways

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Physical Availability

: This refers to how easy it is for a buyer to find and purchase the product. It is built through Presence (being in more locations), Prominence (being visible on the shelf), and Relevance (being available in the right context). 2. Expanding the Laws of Growth Prominence (being visible on the shelf)