The story behind Guy Kawasaki ’s (The Art of Enchantment) is about moving beyond simple transactions to create a "hell-on-earth" level of loyalty and change. Guy Kawasaki, a former "chief evangelist" at Apple, wrote this book to share the secrets of how to influence people’s hearts, minds, and actions in a way that is ethical and long-lasting. The Core Premise
By using this checklist and applying the principles outlined in "El Arte de Cautivar," you'll be better equipped to enchant your audience and achieve your goals. guy kawasaki el arte de cautivar pdf