Exxxtra Small Better -

Exxxtra Small Better: Why Downsizing Is the Ultimate Power Move in a World of Excess

Focuses on the mechanics of why this is happening.

• Same materials/quality?
• Same warranty/features?
• Price per unit of utility?

7. Measure Success Differently

: Use difficult-to-read phrases intentionally where you want the reader to slow down and focus. Phase 3: The Revision Process exxxtra small better