Desi Telly Tv Star Plus -2021- [portable]

Top Rated Shows of 2021

In 2021, Star Plus maintained its position as a dominant force in Indian Hindi General Entertainment, driven by a "women-centric" strategy and a lineup of high-performing family dramas that focused on relatable emotional situations. After the significant disruptions of 2020 due to the COVID-19 pandemic, the channel successfully rebuilt its viewership in 2021 with a mix of established hits and fresh launches like Mehndi Hai Rachne Waali and Aapki Nazron Ne Samjha .

• Pandya Store (2021): This show brought a grounded, realistic flavor. It wasn't about a wealthy business family but about a middle-class household fighting for survival. The character of Raavi (played by Kanwar Dhillon and Alice Kaushik) dealt with modern relationship issues, divorce, and self-worth, topics previously considered "too bold" for prime time.
• Imlie: Launched in late 2020 but peaking in 2021, Imlie showcased a strong, village-bred girl who refuses to be a victim of circumstances. It mixed social commentary with entertainment, proving that a protagonist could be loud, opinionated, and still loved by millions.

2021

Unlike previous years, saw Star Plus aggressively adopt digital integration. The "Hotstar Specials" tagline became synonymous with the channel. Episodes would air on TV at 10 PM and be available for 4K streaming minutes later. Desi Telly Tv Star Plus -2021-

Colors TV

| Network | Strategy in 2021 | Versus Star Plus | | :--- | :--- | :--- | | | Reality shows ( Bigg Boss 15 ) & supernatural ( Naagin 6 ) | Star Plus focused on social family drama, winning rural markets. | | Zee TV | Psychological thrillers ( Bhagya franchise) | Zee was more urban; Star Plus felt more rooted (Gujarat/Maharashtra settings). | | Sony TV | Comedy ( Taarak Mehta ) & courtroom ( Crime Patrol ) | Sony avoided romantic drama; Star Plus dominated the 8-10 PM romantic angst slot. | Top Rated Shows of 2021 In 2021, Star

• Indian Television Academy Awards: Desi Telly TV Star Plus has won several ITA Awards, including Best Channel and Best Show awards.
• Zee Cine Awards: The channel has received several nominations and wins at the Zee Cine Awards, recognizing its excellence in programming.