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The text around this section distinguishes between: cercetari de marketing tratat iacob catoiu pdf 81
Cătoiu defines marketing research as the systematic process of designing, collecting, analyzing, and reporting data relevant to a specific marketing situation. Its primary goal is to provide a "logical support" for management decisions. 2. The Research Process (Methodological Framework) Eseu: „Cercetări de marketing” — tratat de Iacob
Establishing research as a systematic, objective process for decision-making. objective process for decision-making.